Many people obsess about their rankings in Google searches. Maybe instead of spending time and lots of energy on SEO and other dark arts, look at what Google says they care about.
In this cube, Matt Cutts, Chief Google WebSpam Executioner, tells what Google is looking for, and moving towards.
Over a year after this cube from This Week in Google 30, the same message has come from Google over and over & they are more effective at the things they have talked about.
Now, compare what you think about vs what Google thinks about.
How do you determine the direction of yourself, or organization you are involved with?