Cube54 – Change in Relationship

Relationships are never static.

We control fifty percent of a relationship. We influence one hundred percent of it.

~ Joyce Brothers [wiki]

This cube highlights a clip from TNT 241 looking at the changing of relationships between some media and their audience and their supporters.

[mp3 – 8:04] One-Click Subscriptions: Zune : iTunes : RSS


Starting Questions:

  1. What other options do your Customers, Friends, Family, or other relationships have?
  2. Can you offer more value & receive what you want in other ways then you considered before?
  3. Have you adapted due to the world around you changing?

Cube0019 – Media Earthquake

How did you hear about the last natural disaster or other major news event? Have your media consumption habits?

After the recent earthquake in Japan, the cast of Tech News Today (a daily show about technology news) talked about how they learned of the quake & their reactions to the traditional mass media coverage.

From Tech News Today 197 with Tom Merritt and Sarah Lane.

[mp3 – 9:24] One-Click Subscriptions: Zune : iTunes : RSS


Starting Questions:

  1. How have the media consumption habits changed for your clients?
  2. How would your clients or prospective clients want to hear news from you?
  3. Does the message you are putting out fit the method of delivery?
  4. … … what questions came to your mind as you listened?