Cube0018 – What Do You Do?

Most people confuse the method of medium for the message or value provided.

This cube comes from This Week in Tech 290 and mostly features Leo Laporte & Om Malik talking about differences between the method for delivering value, and the value that is provided.


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[mp3 – 6:55] One-Click Subscriptions: Zune : iTunes : RSS

Starting Questions:

  1. What value does the character in the image provide at the Renaissance Festival?
  2. What real value do you provide to your clients, friends, organization you volunteer for?
  3. … what questions came to your mind?
About Jon

Jonathan has a few foci in life: his family, helping people build organizations as a Coach, Adviser, Mentor, or Partner, and learning about success. Actively seeks opportunities to travel, sail, shoot pictures, play music & games, and create art.


  1. 1.) This image is valuable to me because it calms me, I feel heard and listened to by her large ears. I want what she has in that she is relaxed and at peace. I want to go and see what the renaissance fair is about.

    2.) I help share information with people about petcare and in that information I focus on what concerns them. For example, if its finding the ideal pet I may blog about breed temperament, or if it is finances I can blog about quality vet care for less etc.

    3.) First, how do people talking over each other actually hear one another let alone listen? I thought Malik was the better listener. The other two had big EGOS that obviously need a lot of stroking.
    Second, how can I be a better listener to hone in on what truly concern the people with whom I associate?

    • 2.) is that what people pay you for now, or is that what you want them to?
      Knowing the way I do, I think of the value CCSmyrna provides is more along the lines of:
      – help with animal/pet care
      – freedom to focus on other activities
      – security – make the house look more occupied when traveling or at work

      3.) in the instant of twit, there are actually 4 people involved Om Malik is a good listener, probably part of the reason why he is so insightful.

      The biggest thing I have seen that improves listening is fighting two urges:
      — urge to look smart – this is partially a confadance thing
      — urge to participate & engage – part of “looking smart” but could be for reasons other then smart, might be to help, or to fix, or the sake of speaking.

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