Cradle to Cradle: Remaking the Way We Think of Things by William McDonough & Michael Braungart is a book about changing from a “Use & Throw Away” building mindset to a “Use & Use the waist too” design mindset.
This clip from the 5th chapter is a story of Bill working on developing a new housing system for a formerly nomadic tribe. There were other groups making proposals, both starting with fundamentally different questions.
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